IRI plans and proposes advertorials for media such as domestic and overseas newspapers, magazines and other publications with the aim of conveying the "real voices" of management to the investor community. Leading financial magazines such as Fortune, Economist, Forbes and Euromoney are regarded as a perfect medium for illustrating the "value" of companies to investors, either directly or via commentaries from analysts and other experts. IRI has also formed alliances with respected international business publications, enabling Japanese companies to deliver their IR message to investors around the world. In February 2009, IRI also launched the new IR magazine, "ZIPANGU."

In addition, we plan and produce business and annual reports for distribution to shareholders in conjunction with companies' shareholder meetings. Annual reports provide a wealth of information, not only for shareholders but also for business partners, customers, and even students. Given the growing share of Japanese companies held by foreign investors, English-language annual reports, investors' guides, financial results briefings and other IR materials have become an essential source of valuable information.

Meanwhile, we are engaged in a publishing project designed to introduce Japanese companies to the global audience. Called "Japanese Business - The Human Face," the project is part of an alliance between IRI and Penguin Books, a world-renowned publisher. It involves compiling the histories of major companies into books, which have proven effective tools for international IR activities. Taking advantage of IT advances, we are also expanding our menu of communications services to include construction and maintenance of websites.